ZETA • Zeta Global Holdings Corp.

AI-Powered Marketing Cloud | NYSE: ZETA

Key Findings Summary

Zeta Global (ZETA) is a high-growth AI-driven marketing technology company delivering consistent 30%+ revenue growth through its unified Zeta Marketing Platform, supported by a Strong Buy analyst consensus with significant upside potential, though it remains unprofitable on a GAAP basis with execution risks tied to acquisitions and AI adoption.

Data as of early August 2026. Sources include company IR, Yahoo Finance, analyst reports.

Company Overview & History

Overview

  • Fact: Operates the Zeta Marketing Platform (ZMP), an omnichannel data-driven cloud platform combining Customer Data Platform (CDP), Email Service Provider (ESP), and Demand-Side Platform (DSP) with identity data at its core.
  • Processes over 1 trillion consumer signals monthly using proprietary AI and one of the industry’s largest opt-in databases (240M+ US, 535M+ globally).
  • Headquartered in New York, NY; ~1,700–3,300 employees (reports vary).
  • CEO: David A. Steinberg (co-founder).

Company IR Overview →

History

  • Fact: Founded in 2007 by David A. Steinberg and John Sculley (originally as XL Marketing).
  • Re-launched ZMP in 2019 with advanced AI focus.
  • Fact: IPO on NYSE June 10, 2021, at ~$1.7 billion valuation.
  • Key developments: Marigold acquisition (2025, raised guidance), Palantir partnership (2026), $1B credit facility (July 2026).

Wikipedia History → | Official Site →

Interpretation: The platform's integrated approach differentiates it in a fragmented martech space. Uncertainty: Long-term success depends on AI execution and integration of acquisitions.

Recent News (2025–2026)

July 29, 2026: Appointed Trey Campbell (Intel & Synopsys veteran) as SVP of Investor Relations.
IR News →
July 27, 2026: Closed $1 Billion Credit Facility for M&A, share repurchases, and general purposes (refinanced existing $550M facility).
Details →
July 21, 2026: Announced Q2 2026 earnings release on August 4, 2026.
Announcement →
November 2025: Completed Marigold acquisition; raised 2025/2026 revenue guidance.
Press Release →
Q1 2026: Revenue $396.3M (+50% YoY); raised full-year guidance; super-scaled customers grew to 189.
Earnings Release →

Note: Q2 2026 results announced around Aug 4–5, 2026 (strong EBITDA growth reported in secondary sources). Data limitation: Full Q2 details emerging post-earnings.

Stock Performance & Company Financials

Stock Performance Highlights

Metric Details
All-Time High $36.74 (November 11, 2024)
52-Week High $25.95
52-Week Low $14.37
5-Year Performance Strong upward trajectory since IPO (2021); volatile with AI/mar tech sector trends
Recent Trends (as of early Aug 2026) Positive momentum in 2026; multiple analyst upgrades following Palantir partnership and earnings beats

Yahoo Finance Historical Data → | Macrotrends 5-Year Chart → | TradingView Chart →

Financials (Key Metrics)

Metric 2025 2024 Q1 2026 TTM (to Mar 2026)
Revenue $1.305B (+30% YoY) $1.006B (+38% YoY) $396.3M (+50% YoY) $1.437B (+33.6% YoY)
Free Cash Flow $164.7M Growing strongly
Adjusted EBITDA Strong growth Significant YoY increase Positive & expanding
Scaled Customers (>$100k TTM) 450+
Super-Scaled Customers 184–189 189 (+19% YoY)

Interpretation: Consistent revenue acceleration and operating leverage evident from EBITDA/FCF growth. Uncertainty / Limitation: GAAP profitability still negative (net losses narrowing); guidance assumes continued AI-driven growth and successful acquisition integration. Future forecasts carry execution risk.

Yahoo Finance Financials → | Company IR → | Revenue History →

Analyst Ratings

Consensus Details
Overall Rating Strong Buy / Moderate Buy
Buy Ratings 11–12
Hold Ratings 1–3
Sell Ratings 0
Average Price Target $28.50 – $29.61
Price Target Range $22.00 – $44.00

Recent Analyst Actions (2026)

  • Multiple Buy ratings reaffirmed post-Palantir partnership and earnings.
  • Price target raises (e.g., BofA to $28, others higher).
  • Freedom Broker initiated Buy.
  • Some Hold/Neutral from Goldman Sachs.

Interpretation: Broad bullish sentiment driven by AI platform momentum and growth trajectory. Uncertainty: Targets reflect assumptions about sustained 30%+ growth and margin expansion; market volatility can shift sentiment quickly.

TipRanks Consensus → | Yahoo Analyst Estimates →

Customers & Competitors

Customers

Fact: 450+ scaled enterprise customers (≥$100k TTM revenue) across diversified verticals including retail, financial services, automotive, entertainment, and consumer brands.

Super-scaled customers ($1M+ ARPU) contribute majority of revenue; ARPU growing 10–21% YoY.

Examples (from public sources):

  • Hibbett (retail)
  • First National Bank of Omaha (FNBO) – financial services
  • TKO Group
  • Tombras (agency partner)
  • Disney Experiences, Victoria's Secret, Steve Madden, Michael Kors, Arby's, Baskin-Robbins (via various reports)
  • Enterprise focus: Samsung, T-Mobile, Generali (marketing automation use cases)

Customer Case Studies →

Interpretation: High customer retention and expansion (long-tenured customers generate ~3x revenue). Limitation: Specific revenue concentration not fully disclosed publicly.

Competitors

Fact: Operates in competitive martech / marketing automation space with ~198 competitors identified.

Category Key Competitors
Direct / Similar Platforms Klaviyo, Braze, Appier
Large Enterprise Suites Salesforce (Marketing Cloud), Adobe, Oracle
Others HubSpot, Attentive, AppLovin, SAP, Monday.com

Interpretation: Zeta differentiates via integrated identity/AI/data moat vs. point solutions. Uncertainty: Market share data varies; competition intense in personalization and CDP segments.

Tracxn Competitors →

Disclaimer & Data Limitations: All information compiled from public web sources as of August 5, 2026. Financial figures are reported or estimated from company releases and third-party aggregators. Analyst targets and ratings are consensus aggregates and subject to change. This is not investment advice. Stock prices fluctuate; past performance does not guarantee future results. Verify latest data directly from sources.

Additional resources: Investor Relations | Yahoo Finance