Wrap Technologies, Inc. (NASDAQ: WRAP) Analysis
Key Finding: Wrap Technologies (WRAP) is a small-cap public safety technology company focused on non-lethal solutions that has seen explosive recent stock gains (up ~48% in one session) driven by favorable regulatory rulings and new product launches as of July 2026.
Company Overview
Fact: Wrap Technologies, Inc. develops and provides public safety technologies and services, primarily non-lethal policing solutions for law enforcement and security personnel worldwide.
- Core Products: BolaWrap® 150 (handheld remote restraint device), WrapReality™ (VR immersive training), WrapVision™ (body-worn cameras and evidence management), WrapTactics™ (training platform), and counter-UAS (C-UAS) solutions including PAN-DA and 1KC Kinetic Anti-Drone systems.
- New Development: WrapShield autonomous defense and public safety platform (launched July 2026, starting with advanced thermal polarimetric sensing for C-UAS).
- Markets: US, Europe, Middle East, Africa, Asia Pacific, and international.
- Employees: Approximately 25 (as of latest data).
- Website: www.wrap.com | Investor Relations
Company History
Fact: Founded on March 2, 2016, by Elwood G. Norris, Scot J. Cohen, and James A. Barnes. Led by CEO and co-founder Scot Cohen since inception.
- Initial focus on developing the BolaWrap remote restraint device, with field testing beginning in July 2018 and first international order in August 2018.
- Expanded portfolio over time to include training platforms, cameras, and counter-drone technologies.
- Headquartered in Miami, Florida (noted in 2026 filings; earlier references mentioned Tempe, AZ or relocation considerations).
- Raised over $90M in financing rounds under Cohen's leadership.
Interpretation: The company has evolved from a single-device focus ("device company") to a broader "solutions company" emphasizing safer outcomes, training, and integrated technologies, as stated in 2026 earnings commentary.
Recent News (as of July 2026)
- July 9, 2026: ATF ruling classifies BolaWrap 150 as an "instrument of restraint" (not a firearm or weapon), strengthening market position. Source
- July 8, 2026: Secured exclusive distribution rights to transformative detection technologies. Source
- July 7, 2026: Launched WrapShield autonomous defense platform. Yahoo Finance News
- Insider buying reported (director purchased 100,000 shares; CEO additional purchases).
- Multiple law enforcement and university orders for BolaWrap devices.
Stock Performance
| Metric | Value (as of latest close ~July 9/10, 2026) |
|---|
| Price | $2.36 (up 48.43% on the day; previous close $1.59) |
| Market Cap | ~$131.5M (fluctuated; recent ~$89M-$130M range) |
| 52-Week Range | $1.04 - $3.23 |
| Volume (surge day) | ~58.8M shares (vs avg ~359K) |
| YTD Return | -0.84% |
| 1-Year Return | +57.33% |
| EPS (TTM) | -$0.31 |
| Revenue (TTM) | ~$5.02M |
Fact: Highly volatile small-cap stock with significant daily swings; recent surge tied to ATF ruling and product news.
Interpretation: Positive catalysts (regulatory clarity, platform launches) appear to have driven short-term momentum, though long-term performance remains challenged by ongoing losses.
Financial Highlights
- Profit Margin: -298.61%
- Net Income (TTM): ~-$16M
- Cash Position: ~$7.26M
- Low debt relative to equity.
Uncertainty: Exact Q1/Q2 2026 figures vary slightly across sources; full audited results pending next earnings (est. Aug 13, 2026).
Links for More Information
Data Limitations & Assumptions: All stock prices, financials, and news are based on publicly available web search results as of July 10, 2026. Market data is time-sensitive and subject to rapid change. Revenue/earnings figures are TTM approximations from multiple sources and may not reflect the most current quarter. No forward-looking projections or investment advice implied. Insider transactions and regulatory rulings should be verified via official SEC filings.
Sources primarily include Yahoo Finance, GlobeNewswire releases, company IR, and financial data aggregators. Citations for key facts drawn from [web:0], [web:33], [web:15], [web:19], [web:35], etc.