Data as of mid-July 2026. All information sourced from public filings, company releases, and analyst reports. No current stock price is displayed per guidelines.
Shopify continues to demonstrate robust revenue growth (34% YoY in Q1 2026) and market leadership in e-commerce platforms amid strong adoption of AI/agentic commerce features, though its stock has faced volatility with mixed multi-year returns and analyst targets implying significant upside from recent levels.
| Period | SHOP Return | S&P 500 Comparison | Notes |
|---|---|---|---|
| YTD 2026 | Approximately -22% to -26% | ~+10% | Significant underperformance amid broader tech rotation; fact from historical data. |
| 1-Year | ~0% to +4% | ~+20% | Relatively flat; interpretation: lagged market despite operational strength. |
| 3-Year | ~+83% | ~+67% | Outperformed; fact. |
| 5-Year | ~+13% | ~+74% | Underperformed long-term benchmark; uncertainty around sustained growth multiples. |
Data Limitation: Returns are approximate based on available historical aggregates as of July 2026; exact daily data varies by source. Past performance is not indicative of future results. Yahoo Finance Historical Data | Macrotrends
| Metric | Q1 2026 | YoY Change | 2025 Annual / TTM | Notes |
|---|---|---|---|---|
| Revenue | $3.17B | +34% | 2025: $11.556B (+30% from 2024); TTM ~$12.37B | Fact from company release. Interpretation: Accelerating growth from merchant expansion and new features. |
| GMV | $100.743B | ~+35% | 2025: $378B | Second consecutive quarter above $100B; fact. |
| Gross Profit | $1.546B | +32% | N/A | Strong margins maintained. |
| Operating Income | $382M | +88% | N/A | Improved profitability. |
| Free Cash Flow | $476M | +31% | Consistent double-digit FCF margins (10+ quarters) | Fact; durable cash generation highlighted by company. |
| Net Income (TTM) | N/A | N/A | ~$1.33B | Fact. |
| Employees | N/A | N/A | ~7,600 (end-2025) | Fact from company. |
Key Facts: Revenue growth driven by subscription and merchant services. Interpretation: Positions Shopify well for AI-era commerce with high incremental margins. Uncertainty: Q2 2026 results pending (expected Aug 5, 2026); macroeconomic factors could impact merchant spending.
Data Limitation/Assumption: Figures from Shopify investor relations and secondary aggregators (Macrotrends, Yahoo); Q2 not yet reported. GMV is gross merchandise volume processed on platform, not Shopify revenue. Official Investor Relations | Financial Reports
| Consensus | Average Target Price | High Target | Low Target | Number of Analysts | Recent Actions |
|---|---|---|---|---|---|
| Buy / Overweight | $150–$158 | $200 | $105 | 31–55 | Multiple upgrades (Jefferies, Stifel, BofA to Buy/Outperform in July 2026) |
Data Limitation: Aggregated from multiple sources as of July 2026; individual ratings change rapidly. MarketBeat | TipRanks | MarketWatch
Biggest Brands on Shopify (2026) | Shopify About
| Competitor | Type | Key Strengths vs. Shopify | Market Position |
|---|---|---|---|
| BigCommerce | Hosted e-commerce | Lower fees for larger stores, strong B2B | Direct rival for mid-market/enterprise |
| WooCommerce (WordPress) | Open-source/self-hosted | High customizability, lower cost | Popular for developers |
| Wix / Squarespace | Website builders with e-comm | Ease for beginners, all-in-one sites | Smaller merchants |
| Adobe Commerce (Magento) | Enterprise platform | Deep customization for large catalogs | Complex enterprise needs |
| Salesforce Commerce Cloud | Enterprise suite | Integrated CRM/marketing | Large brands with ecosystems |
| Amazon / Etsy (marketplaces) | Marketplaces | Built-in traffic | Complementary but competitive channels |
Fact: Shopify holds leading ~29–46% share in e-commerce platform market depending on metric. Interpretation: Differentiation via ease-of-use, checkout conversion, and now AI tools provides moat, but open-source and enterprise alternatives pressure on price/customization.
Fact: Shopify is a complete commerce platform enabling businesses to sell online, in-person, and across channels (social, marketplaces, AI surfaces). It provides tools for store building, payments (Shopify Payments), shipping, marketing, analytics, and apps (13,000+ in App Store). Serves side hustles to global brands with plans from Basic to Plus.
Interpretation: Positioned as the "operating system" for commerce with focus on agentic/AI-driven experiences.
Data Limitation: News is time-sensitive; check official sources for latest. Agentic commerce features represent forward-looking product strategy with adoption uncertainty.